Major Accomplishments
We Ring True
We Ring True is a strategic branding initiative that spotlights Mississippi State University’s leadership position as a premier research institution. In 2013, MSU’s executive team convened a summit to discuss the university’s reputation and the need for a cohesive, modern[…]
Power On!
Power On! was an employee-driven initiative introducing a transformational business strategy that improved customer experiences by more than 75 percent in two years. Past business plans were criticized for being too corporate-driven and enacted with little employee input. Power On[…]
Move to MISO
Move to MISO (Midcontinent Independent System Operator) involves Entergy’s decision to change the operations of its transmission organization. Restructuring Entergy’s transmission business was a key strategic initiative for the organization; success was critical to customer service, reliability, customer cost savings[…]
Grand Gulf Nuclear 25th Anniversary
During the 1980s, Grand Gulf Nuclear Station was the target of criticisms around negative news stories and political attacks charging Mississippi Power & Light with cost overruns, rate increases, and mismanagement. As it turned out, the decision to build the[…]
Beyond the Basics
Beyond the Basics was a performance-improvement initiative aimed at increasing customer perceptions for Entergy Mississippi. As the leader for this customer service team, we created the positioning that branded the utility as “the power company of the future” and detailed[…]
More Power to You
More Power to You was Entergy’s first branding initiative that united the corporation’s utility jurisdictions (AP&L, MP&L, LP&L and NOPSI) under a single company name. Although the parent company had changed its name from Middle South Utilities to Entergy Corporation[…]